January 26, 2018

February 16, 2017

Please reload

Recent Posts

How To Sell To Internal Clients

January 13, 2017

Please reload

Featured Posts

The Wanamaker Dilemma

August 31, 2015



John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You can replace the word advertising with the words tactics or projects and the statement would still be true for most companies.


Answer: The tactics or projects that waste our time, money and resources are the ones that aren’t in support of a specific strategy. If you are engaged in a tactic looking for a strategy, you’re wasting your time and the company’s resources.

Sign up here to join my tribe of folks with big brains and even bigger hearts. You will receive my weekly blog plus FREE access to the Personal Brand Image Online Workshop!

Share on Facebook
Share on Twitter
Please reload

Follow Us