If you work for a company of more than one person, you have to sell to internal clients and colleagues. You could be selling an idea, a marketing program, a new hire, or a budget line item. By selling, of course, I mean influencing. How can I get you to say yes? Many of us are uncomfortable with selling, but it is a necessary activity in business and life. It might be helpful to think of it this way: Don’t sell… persuade. I spent a decade of my career creating marketing progr