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business growth planning
BRAND GROWTH PLANNING
(PLAYBOOK)
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​Growth Objectives
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Brand Positioning
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Target Market
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Brand Persona
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Customer Value Decision Factors
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Competitive Analysis
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Brand & Channel Strategies
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Action Plans / Playbook
MARKETING PLANNING
& STEWARDSHIP
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Advertising Campaigns
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Websites
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SEO/SEM
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Social Media
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Email Marketing
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Merchandising
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Ideation Facilitation
RESEARCH
& THOUGHT LEADERSHIP
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Customer Attitude & Usage Studies
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Data Analysis
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Segmentation Studies
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Point-of-Sale Analysis
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