The Secret to Delivering Superior Customer Experience
I was having “one of those days” when my wife called and asked me to pick up a few items at the grocery store on my way home from a...
The Secret To Captivating Your Audience
As a channel marketing manager, my job was to provide sales teams with marketing programs to help grow their business. Every year a new...
Coffee’s For Closers: The ABC(V)’s of Customer Experience
In the iconic film (and play) Glengarry Glen Ross written by David Mamet, the character Blake, played by Alec Baldwin in the movie, is a...
Customer Experience: The Service Surly Effect
Over lunch last week, a colleague mentioned his passion for the customer experience aspect of marketing. This is a popular topic because...
Be A Sucker: Time To Rethink The Marketing Funnel
The classic marketing funnel illustrates the customer’s journey to making a decision—purchase, vote, etc. The funnel illustration I...
Surviving Rejection (The Pickup Artist Experiment)
I told my friend Jay Freshwater this story over twenty years ago and just learned that he’s been sharing it with his sales teams ever...
