How Could You Possibly Screw This Up?
I received an auto-renewal message from Fotolia.com, a website I’ve used for years. It’s where I find most of the stock photos I use for...
Customer Experience: The Service Surly Effect
Over lunch last week, a colleague mentioned his passion for the customer experience aspect of marketing. This is a popular topic because...
The New 4 P’s of Marketing: Product = Value
I recently read that the Mona Lisa is worth somewhere around $780 million. I’ve fought the crowds at the Louvre museum in Paris to get a...
How Cow Trails Expose Design Flaws
A school official complained to us about the problem of unsightly “cow trails” on an otherwise beautiful university campus in Florida....
Body Language: Who’s Really Listening?
In a recent post I mentioned how many managers report that the hiring process is a crap shoot. “Sometimes the candidates with the best...
Never Let Them See You Sweat
I had an economics professor who only drove old, beat-up clunkers. He bragged about how little he paid for his cars. He drove them until...
