As a follow up to my blog about the perception of risk, How the Perception Of Risk Distorts Our View Of Reality, I found this little gem...

…is zero. In fact, it is less than zero because we typically don’t want it. And, sometimes we find it flat out offensive. Here’s a...

Consistently keeping your brand promise employs three concepts of cognitive psychology: consistency principle, confirmatory bias and...

A participation trophy is one that is awarded for simply participating in something. The concept has stirred the wrath of the people, as...

My nephew’s birthday was coming up, so I made a trip to Target to purchase his gift. My sister reminded me that Jack primarily likes...

Uranus is a rather unremarkable planet. It is the seventh of eight planets from the sun in our solar system. It has the third largest...