When You Hate Planning... But Really, Really Need A Plan
It was a windowless conference room with beige colored walls. A few department representatives hung materials to be reviewed around the...
Hunting Purple Unicorns
I was interested in hiring someone with rather unique qualifications, so I met with Heather Roe Thompson at Creative Circle. “You’re...
Be A Sucker: Time To Rethink The Marketing Funnel
The classic marketing funnel illustrates the customer’s journey to making a decision—purchase, vote, etc. The funnel illustration I...