Strategy

FREE WIT & WISDOM

Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

When You Hate Planning... But Really, Really Need A Plan

It was a windowless conference room with beige colored walls. A few department representatives hung materials to be reviewed around the...

Hunting Purple Unicorns

I was interested in hiring someone with rather unique qualifications, so I met with Heather Roe Thompson at Creative Circle. “You’re...

Be A Sucker: Time To Rethink The Marketing Funnel

The classic marketing funnel illustrates the customer’s journey to making a decision—purchase, vote, etc. The funnel illustration I...

Data Analytics: The Pandora’s Box Of Marketing

According to Greek mythology, Pandora was the first woman created. Zeus, the king of the Greek gods, asked Hephaestus to make her out of...

The Value Of Situs

Situs is a real estate term that simply means the location of a property. The proximity of a particular site relative to desired...

The Right Mix

Years ago, I managed a portfolio of bar mixer products for a large beverage company. Mixers are beverages combined with liquor to make a...

How To Sell To Internal Clients

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing