Anderson Cooper interviewed extreme athlete and adrenaline enthusiast JT Holmes on the latest installment of 60 Minutes. The team...

Social scientists and researchers would define triangulation as using multiple methods to ensure the validity of data or results. In...

A good positioning statement goes something like this: We do this thing for these people in this way. That means there are only three...

My wife and I are both in marketing, so our friends often share their new product, business, or marketing ideas with us. If asked, we...

…is the most important question of all. It’s your safety net. It’s a reminder to get back on track. The most prevalent resource drain...

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You can replace...