

Tactics Eat Strategies For Lunch?
A notable business leader once told an audience I was in, “tactics eat strategies for lunch.” That is akin to saying “if we throw stuff...


The Elusive Strategy
At the beginning of a project, I ask to see my client’s current strategic growth plan. I have only received three types of plans: 1) The...


Marketing Uranus and Other Quandaries
Uranus is a rather unremarkable planet. It is the seventh of eight planets from the sun in our solar system. It has the third largest...


















