Every Breath You Take
Released in 1983 on the Synchronicity album, Every Breath You Take was the biggest hit of the year. In fact, it was awarded a Grammy for...
Why Brands Make Us Feel Better
I suffered from terrible allergies for most of my life. Through trial and error my doctors and I found a combination of medications that...
Marketing Uranus and Other Quandaries (Anniversary Special)
My blogs have been floating in the ethosphere for just over a full year now, so this post is in celebration of my one-year blogging...
The New 4 P’s of Marketing: Promotion = Connection
I have friends all along the political spectrum. Politics, of course, is the business of government policy. Pretty dry stuff, really....
The New 4 P’s of Marketing: Place of Distribution = Customer Experience
Let’s say you need a new pair of jeans. You have a plethora of retail choices, but let’s look at stores from two ends of the retail...
The New 4 P’s of Marketing: Price = Worth
Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is...
