A good positioning statement goes something like this: We do this thing for these people in this way. That means there are only three...

I had an economics professor who only drove old, beat-up clunkers. He bragged about how little he paid for his cars. He drove them until...

My wife and I are both in marketing, so our friends often share their new product, business, or marketing ideas with us. If asked, we...

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You can replace...

A brand is not a logo, or color palette, or snappy slogan, or catchy jingle. A brand is a promise you make with your customers to...

My nephew’s birthday was coming up, so I made a trip to Target to purchase his gift. My sister reminded me that Jack primarily likes...