May - 2016

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consulting | growing brands

FREE WIT & WISDOM

Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

How Cow Trails Expose Design Flaws

How Cow Trails Expose Design Flaws

A school official complained to us about the problem of unsightly “cow trails” on an otherwise beautiful university campus in Florida....

Data Analytics: The Pandora’s Box Of Marketing

Data Analytics: The Pandora’s Box Of Marketing

According to Greek mythology, Pandora was the first woman created. Zeus, the king of the Greek gods, asked Hephaestus to make her out of...

Surviving Rejection (The Pickup Artist Experiment)

Surviving Rejection (The Pickup Artist Experiment)

I told my friend Jay Freshwater this story over twenty years ago and just learned that he’s been sharing it with his sales teams ever...

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How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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