December - 2015

FREE WIT & WISDOM

Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

The Right Mix

Years ago, I managed a portfolio of bar mixer products for a large beverage company. Mixers are beverages combined with liquor to make a...

Are You Evel Knievel Or James Bond?

Anderson Cooper interviewed extreme athlete and adrenaline enthusiast JT Holmes on the latest installment of 60 Minutes. The team...

How To Sell To Internal Clients

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing