The Right Mix
Years ago, I managed a portfolio of bar mixer products for a large beverage company. Mixers are beverages combined with liquor to make a mixed drink. My portfolio featured well-known brands, vast distribution and great tasting products. We considered our products to be high quality for the ready-made market and they were slightly premium priced. The most promising category in the portfolio was our frozen mixer line. It was relatively new compared to our other lines and our ma
Are You Evel Knievel Or James Bond?
Anderson Cooper interviewed extreme athlete and adrenaline enthusiast JT Holmes on the latest installment of 60 Minutes. The team followed Holmes as he attempted to go down the Eiger Mountain in the Swiss Alps. He approached this challenge in a rather unique way. His plan was to ski down part of the mountain attached to a glider-like parachute called a speed wing. This would allow him to glide over rocky patches of the mountain. Then he would cut the speed wing loose and ski
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