The New 4 P’s of Marketing: Price = Worth
Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is...
The New 4 P’s of Marketing: Product = Value
I recently read that the Mona Lisa is worth somewhere around $780 million. I’ve fought the crowds at the Louvre museum in Paris to get a...
The New 4 P’s of Marketing
Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world: Product = Value Product was once believed to be...
