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Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

Hunting Purple Unicorns

Hunting Purple Unicorns

I was interested in hiring someone with rather unique qualifications, so I met with Heather Roe Thompson at Creative Circle. “You’re...

Why Are We Doing This?

Why Are We Doing This?

…is the most important question of all. It’s your safety net. It’s a reminder to get back on track. The most prevalent resource drain...

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How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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