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Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

Customer Experience: The Service Surly Effect

Customer Experience: The Service Surly Effect

Over lunch last week, a colleague mentioned his passion for the customer experience aspect of marketing. This is a popular topic because...

Why Consistency is Crucial

Why Consistency is Crucial

Consistently keeping your brand promise employs three concepts of cognitive psychology: consistency principle, confirmatory bias and...

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How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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