February - 2017

consulting | growing brands

FREE WIT & WISDOM

Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

Every Breath You Take

Every Breath You Take

Released in 1983 on the Synchronicity album, Every Breath You Take was the biggest hit of the year. In fact, it was awarded a Grammy for song of the year, beating Michael Jackson’s Billy Jean and Beat It from the groundbreaking Thriller album. It became the Police’s only number one hit on the Billboard Hot 100 singles chart. For decades after its release, the song was played at weddings. Every Breath You Take sounds like a sweet, gentle love song, but as you probably know by

The Secret To Motivating Any Team

The Secret To Motivating Any Team

I didn’t learn about leadership by being a boss. Anybody can boss people around. Position power is a leadership crutch. I learned about leadership by leading teams of people with whom I had no formal authority—cross-functional teams. You are only a leader if people want to follow you. The good news is, what I learned is applicable for motivating any team to accomplish big things. Let’s say that you are leading a cross-functional team. Your team members are from different depa

The Secret To Captivating Your Audience

The Secret To Captivating Your Audience

As a channel marketing manager, my job was to provide sales teams with marketing programs to help grow their business. Every year a new collection of marketing tools were presented at regional sales meetings across the country. My presentations were enthusiastic and optimistic, because after all… I was there to help. Frustratingly, I couldn’t hold my audiences’ attention. My presentations were filled with ways to grow their business and yet they didn’t seem to care. I tried e

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How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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