The Secret to Delivering Superior Customer Experience
I was having “one of those days” when my wife called and asked me to pick up a few items at the grocery store on my way home from a...
Coffee’s For Closers: The ABC(V)’s of Customer Experience
In the iconic film (and play) Glengarry Glen Ross written by David Mamet, the character Blake, played by Alec Baldwin in the movie, is a...
Customer Experience: The Service Surly Effect
Over lunch last week, a colleague mentioned his passion for the customer experience aspect of marketing. This is a popular topic because...
The New 4 P’s of Marketing: Place of Distribution = Customer Experience
Let’s say you need a new pair of jeans. You have a plethora of retail choices, but let’s look at stores from two ends of the retail...
How Cow Trails Expose Design Flaws
A school official complained to us about the problem of unsightly “cow trails” on an otherwise beautiful university campus in Florida....
