Television and radio host Adam Carolla is also a gifted carpenter. I once heard him comment that he could always tell when an amateur did a carpentry project because they skip steps a professional would complete. There seems to be a general decline of professionalism in the world today. To clarify, my definition of professional is not merely someone who is paid to do a job or task. Too many hacks are paid to do jobs… poorly. And, that has soiled the term, professional. The ma

The classic marketing funnel illustrates the customer’s journey to making a decision—purchase, vote, etc. The funnel illustration I typically use goes like this: Awareness leads to consideration, which leads to trial, which leads to loyalty, which leads to advocacy. You’ll find other variations out there, but you get the gist. The problem is very few companies have the resources or patience to properly feed the funnel. In order for the funnel to work, you must cast a fairly w