What Makes Your Brand Different?
A good positioning statement goes something like this: We do this thing for these people in this way. That means there are only three...
The Platypus And The Iceberg
My wife and I are both in marketing, so our friends often share their new product, business, or marketing ideas with us. If asked, we...
What Is A Brand?
A brand is not a logo, or color palette, or snappy slogan, or catchy jingle. A brand is a promise you make with your customers to...