August - 2015 2/2

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consulting | growing brands

FREE WIT & WISDOM

Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

Target Goes Gender Neutral

Target Goes Gender Neutral

My nephew’s birthday was coming up, so I made a trip to Target to purchase his gift. My sister reminded me that Jack primarily likes...

What do we do?

What do we do?

Ask your leadership team this question: "What do we do?" (Hint: the answer should be something close to your positioning statement.) If...

Marketing Uranus and Other Quandaries

Marketing Uranus and Other Quandaries

Uranus is a rather unremarkable planet. It is the seventh of eight planets from the sun in our solar system. It has the third largest...

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Featured Post

How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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