

The Future Of Work (A Lesson From Millennials)
I was once on a business strategy team with a very large corporation. My assignment was to work with one of the company’s rapidly growing...


Why Should We Treat Millennials Differently?
I read an interesting article in the Wall Street Journal titled How the Rams Built a Laboratory for Millennials. Journalist Kevin Clark...


Why Are We Doing This?
…is the most important question of all. It’s your safety net. It’s a reminder to get back on track. The most prevalent resource drain...


The Elusive Strategy
At the beginning of a project, I ask to see my client’s current strategic growth plan. I have only received three types of plans: 1) The...


What do we do?
Ask your leadership team this question: "What do we do?" (Hint: the answer should be something close to your positioning statement.) If...


Marketing Uranus and Other Quandaries
Uranus is a rather unremarkable planet. It is the seventh of eight planets from the sun in our solar system. It has the third largest...