Coffee’s For Closers: The ABC(V)’s of Customer Experience
In the iconic film (and play) Glengarry Glen Ross written by David Mamet, the character Blake, played by Alec Baldwin in the movie, is a...
The New 4 P’s of Marketing: Product = Value
I recently read that the Mona Lisa is worth somewhere around $780 million. I’ve fought the crowds at the Louvre museum in Paris to get a...
The New 4 P’s of Marketing
Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world: Product = Value Product was once believed to be...