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Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is...

The New 4 P’s of Marketing

The New 4 P’s of Marketing

Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world: Product = Value Product was once believed to be...

The Platypus And The Iceberg

The Platypus And The Iceberg

My wife and I are both in marketing, so our friends often share their new product, business, or marketing ideas with us. If asked, we...

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How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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