Every Breath You Take
Released in 1983 on the Synchronicity album, Every Breath You Take was the biggest hit of the year. In fact, it was awarded a Grammy for...
Marketing Uranus and Other Quandaries (Anniversary Special)
My blogs have been floating in the ethosphere for just over a full year now, so this post is in celebration of my one-year blogging...
The New 4 P’s of Marketing: Promotion = Connection
I have friends all along the political spectrum. Politics, of course, is the business of government policy. Pretty dry stuff, really....
The New 4 P’s of Marketing: Price = Worth
Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is...
The New 4 P’s of Marketing
Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world: Product = Value Product was once believed to be...
Data Analytics: The Pandora’s Box Of Marketing
According to Greek mythology, Pandora was the first woman created. Zeus, the king of the Greek gods, asked Hephaestus to make her out of...