Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

February 16, 2017

Released in 1983 on the Synchronicity album, Every Breath You Take was the biggest hit of the year. In fact, it was awarded a Grammy for song of the year, beating Michael Jackson’s Billy Jean and Beat It from the groundbreaking Thriller album. It became the Police’s only number one hit on the Billboard Hot 100 sing...

November 10, 2016

I suffered from terrible allergies for most of my life. Through trial and error my doctors and I found a combination of medications that almost completely alleviated my symptoms.

Some of my prescriptions are now available as generics. They offer the same active ingredient for much less than the original brand. My do...

September 1, 2016

My blogs have been floating in the ethosphere for just over a full year now, so this post is in celebration of my one-year blogging anniversary. Below is my first post titled, Marketing Uranus and Other Quandaries. It was originally posted on August 7, 2015.

I thought it would be fun to re-share this post and answer...

August 11, 2016

I have friends all along the political spectrum. Politics, of course, is the business of government policy. Pretty dry stuff, really. What fascinates me is my friends rarely post anything on social media about the proposed policies or philosophies of their favorite candidate. Rather, they share stories of scandals,...

August 4, 2016

Let’s say you need a new pair of jeans. You have a plethora of retail choices, but let’s look at stores from two ends of the retail spectrum, Walmart and Nordstrom. Both of these brands are extremely well positioned. You know what you are going to get and they deliver on that brand promise every time. And, they bot...

July 21, 2016

Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is driven by context and perspective.

Over a decade ago, I paid an exorbitant amount of money to attend the premier U.S. professional football league’s championship game (they’re ver...

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