Kenneth J. Taylor

SUMMARY

Brand strategist known for growing Victoria's Secret PINK to over $1 billion in annual sales. Skills include strategic planning, cross-functional team leadership, brand management and channel marketing.

EXPERIENCE

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39 Consulting

Chief Strategy Officer

March 2012 - Present

Develop strategic growth and implementation plans focusing clients on the most impactful marketing activities to accomplish their business goals. Identify opportunities for transformational growth as well as barriers to success.

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31 Gifts

Director of Marketing

June 2011 - February 2012

Orchestrated the integrated corporate marketing plans, inclusive of internal and external communications, digital and social media strategies, sales materials and live events.

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Victoria's Secret

Brand Strategist - PINK

May 2008 - June 2011

Developed strategic growth plans, identified new business opportunities, headed the innovation pipeline and managed special cross-channel projects with functional teams to achieve financial objectives.

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The Coca-Cola Company 

Senior Channel Marketing Manager

Managed all aspects of the development and sales of The Coca-Cola Bar Mixer Portfolio. Developed product and channel strategies and tactics that led to increased levels of sustainable sales for The Coca-Cola Company.

May 1999 - Dec 2007

SKILLS

Brand Management | Strategic Planning | Marketing Insights |

Cross-Functional Team Leadership | Channel Marketing

EDUCATION

Master of Business Administration, Mercer University

Bachelor of Science in Advertising, University of Florida

The Honor Society of Phi Kappa Phi

PUBLISHED BOOKS

PERSUADED by the Seven Deadly Sins of Decision Making and Influence           ISBN9780998678801     RELEASED 2017