Brand strategist known for growing Victoria's Secret PINK to over $1 billion in annual sales. Skills include strategic planning, cross-functional team leadership, brand management and channel marketing.
Chief Strategy Officer
March 2012 - Present
Develop strategic growth and implementation plans focusing clients on the most impactful marketing activities to accomplish their business goals. Identify opportunities for transformational growth as well as barriers to success.
Director of Marketing
June 2011 - February 2012
Orchestrated the integrated corporate marketing plans, inclusive of internal and external communications, digital and social media strategies, sales materials and live events.
Brand Strategist - PINK
May 2008 - June 2011
Developed strategic growth plans, identified new business opportunities, headed the innovation pipeline and managed special cross-channel projects with functional teams to achieve financial objectives.
The Coca-Cola Company
Senior Channel Marketing Manager
Managed all aspects of the development and sales of The Coca-Cola Bar Mixer Portfolio. Developed product and channel strategies and tactics that led to increased levels of sustainable sales for The Coca-Cola Company.
May 1999 - Dec 2007
Brand Management | Strategic Planning | Marketing Insights |
Cross-Functional Team Leadership | Channel Marketing
Master of Business Administration, Mercer University
Bachelor of Science in Advertising, University of Florida
The Honor Society of Phi Kappa Phi
PERSUADED by the Seven Deadly Sins of Decision Making and Influence ISBN9780998678801 RELEASED 2017