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Atlanta, GA

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What Makes Your Brand Different?

November 2, 2015

 

A good positioning statement goes something like this: We do this thing for these people in this way. That means there are only three ways to differentiate your brand:

 

  • The thing you do.

  • The people you serve.

  • The way in which you conduct your business.

 

That’s it. So, what makes your brand different?

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