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January 26, 2018

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What Is A Brand?

August 19, 2015

 

 

A brand is not a logo, or color palette, or snappy slogan, or catchy jingle. A brand is a promise you make with your customers to consistently behave according to the position that you have declared: highest quality, lowest prices, friendliest service, etc.

 

Your brand is a promise. Live up to it every day.

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