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Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

July 21, 2016

Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is driven by context and perspective.

Over a decade ago, I paid an exorbitant amount of money to attend the premier U.S. professional football league’s championship game (they’re ver...

July 7, 2016

Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world:

Product = Value

Product was once believed to be something functional. Products or services offered some sort of utility to a customer. And, that is true, but the function of a product alone does not induce someone to buy it over a...

October 5, 2015

My wife and I are both in marketing, so our friends often share their new product, business, or marketing ideas with us. If asked, we provide them with feedback, tips and best practices. We encourage and support the entrepreneurial spirit whenever we can and it has been fun watching some of these ideas develop into...

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