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Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

February 16, 2017

Released in 1983 on the Synchronicity album, Every Breath You Take was the biggest hit of the year. In fact, it was awarded a Grammy for song of the year, beating Michael Jackson’s Billy Jean and Beat It from the groundbreaking Thriller album. It became the Police’s only number one hit on the Billboard Hot 100 sing...

August 11, 2016

I have friends all along the political spectrum. Politics, of course, is the business of government policy. Pretty dry stuff, really. What fascinates me is my friends rarely post anything on social media about the proposed policies or philosophies of their favorite candidate. Rather, they share stories of scandals,...

July 21, 2016

Price is merely a reflection of value and value is personal, emotional and often irrational. As I mentioned in my previous blog, value is driven by context and perspective.

Over a decade ago, I paid an exorbitant amount of money to attend the premier U.S. professional football league’s championship game (they’re ver...

July 7, 2016

Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world:

Product = Value

Product was once believed to be something functional. Products or services offered some sort of utility to a customer. And, that is true, but the function of a product alone does not induce someone to buy it over a...

August 7, 2015

Uranus is a rather unremarkable planet. It is the seventh of eight planets from the sun in our solar system. It has the third largest radius and fourth largest mass. It is considered an ice planet with a surface temperature of around -224 °C, which gives it a rather boring pale blue hue. And, according to images ta...

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