Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

July 7, 2016

Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world:

Product = Value

Product was once believed to be something functional. Products or services offered some sort of utility to a customer. And, that is true, but the function of a product alone does not induce someone to buy it over a...

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How To Sell To Internal Clients

January 13, 2017

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