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Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

September 22, 2016

Over lunch last week, a colleague mentioned his passion for the customer experience aspect of marketing. This is a popular topic because we all have stories of experiencing nightmarish customer service. The worse the service… the better the story.

We shared a few personal stories of horrendous customer experiences a...

August 21, 2015

Consistently keeping your brand promise employs three concepts of cognitive psychology: consistency principle, confirmatory bias and contrast principle.

Consistency is a primary motivator of human behavior. We crave consistency. By contrast, inconsistency is considered to be undesirable. How would you like to be des...

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