Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

October 6, 2016

I was interested in hiring someone with rather unique qualifications, so I met with Heather Roe Thompson at Creative Circle. “You’re looking for a purple unicorn,” she said.

A purple unicorn is someone with both talent and skill. Talent is latent ability. You are born with it. Skill is acquired through training and...

September 4, 2015

…is the most important question of all. It’s your safety net. It’s a reminder to get back on track.

The most prevalent resource drain I’ve encountered in business is the “one-off” big idea. We love the big idea because it’s shiny and new and exciting. The big idea has big potential, but it rarely works out. In fact,...

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How To Sell To Internal Clients

January 13, 2017

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