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February 16, 2017

Released in 1983 on the Synchronicity album, Every Breath You Take was the biggest hit of the year. In fact, it was awarded a Grammy for song of the year, beating Michael Jackson’s Billy Jean and Beat It from the groundbreaking Thriller album. It became the Police’s only number one hit on the Billboard Hot 100 sing...

August 31, 2015

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You can replace the word advertising with the words tactics or projects and the statement would still be true for most companies.

Answer: The tactics or projects that waste our time, money and re...

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