FREE WIT & WISDOM

Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

February 4, 2016

I often hear the hiring process is a crapshoot. Sometimes the candidates with the best credentials turn out to be the worst employees, while less qualified candidates become rock stars. Why is this? To find out, let’s examine the achievement equation.

Achievement = Skill x Effort

The key components of skill are train...

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