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Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

July 14, 2016

I recently read that the Mona Lisa is worth somewhere around $780 million. I’ve fought the crowds at the Louvre museum in Paris to get a glimpse at the iconic painting. It’s mysterious and beautiful, but if not for its fame I wouldn’t consider hanging it in my house. Not really my style.

I would argue that the value...

July 7, 2016

Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world:

Product = Value

Product was once believed to be something functional. Products or services offered some sort of utility to a customer. And, that is true, but the function of a product alone does not induce someone to buy it over a...

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