Practical tips and marketing strategies to support your brand positioning and achieve your business goals. 

January 26, 2018

I attended a local professional association meeting earlier this week and arrived early to do a little networking. I used to dread these events, but now I enjoy meeting people at various stages of their career. I am now the seasoned veteran who sees myself in the younger professionals I meet.

The interaction process...

October 27, 2016

In my mid-twenties, I had the opportunity to interview for my ideal job with a young cable sports network. The main function of the position was to develop marketing programs with advertisers to activate their sponsorships with college sports properties. Not only was I a huge college sports fan, but I was also a ma...

September 1, 2016

My blogs have been floating in the ethosphere for just over a full year now, so this post is in celebration of my one-year blogging anniversary. Below is my first post titled, Marketing Uranus and Other Quandaries. It was originally posted on August 7, 2015.

I thought it would be fun to re-share this post and answer...

May 12, 2016

According to Greek mythology, Pandora was the first woman created. Zeus, the king of the Greek gods, asked Hephaestus to make her out of earth and water. She was given many gifts by the mighty Greek gods, but not all of these gifts were considered “good.” (Note: the Greek gods were a bit mean-spirited) One such gif...

March 10, 2016

In a recent post I mentioned how many managers report that the hiring process is a crap shoot. “Sometimes the candidates with the best credentials turn out to be the worst employees, while less qualified candidates become rock stars.” One factor is our dependence on nonverbal communication, also known as body langu...

February 4, 2016

I often hear the hiring process is a crapshoot. Sometimes the candidates with the best credentials turn out to be the worst employees, while less qualified candidates become rock stars. Why is this? To find out, let’s examine the achievement equation.

Achievement = Skill x Effort

The key components of skill are train...

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